Arboretum Celebrates Award-Winning Events Building

Shot at Dawn

Visitors are advised that the Shot at Dawn Memorial will close to the public on Monday 6 May. The memorial will undergo restoration and will be closed for approximately six weeks whilst these works take place. Free Shot at Dawn Talks will continue to take place daily at 12.30pm and 1.30pm in the Millennium Chapel, please ask at the Welcome Desk for more information. Visit our Shot at Dawn Restoration Appeal to find out more and donate.

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The 2019 Enjoy Staffordshire Tourism & Good Food Awards was a celebration of the best tourism and hospitality businesses in the county and saw Aspects, the dedicated conference and events building at the National Memorial Arboretum, collect a Gold Award for Business Events Venue of the Year.


The 2019 awards, held on Thursday 24 October at Aston Marina, recognised regional businesses who gave visitors to Staffordshire an amazing and unforgettable experience.

The milestone award comes just a week after the venue celebrated its first birthday. In the year since its opening, the Arboretum team have welcomed thousands of guests to enjoy the flexible, state-of-the-art facilities Aspects offers for between five and 500 people.

With stunning views and the opportunity to explore the Arboretum, a nationally important site home to over 30,000 trees and 380 memorials, that remembers ordinary people; their remarkable stories, battles fought, sacrifices made, struggles endured and victories won, Aspects provides a unique experience; delivering events that matter in a place that matters.

Aspects is central to the Arboretum’s plans for financial sustainability, helping to ensure that the 150-acre site can remain free-to-enter. The construction of Aspects was made possible with generous funding from The Royal British Legion, the Chancellor using LIBOR funds, the Greater Birmingham and Solihull Local Enterprise Partnership, The Veolia Environmental Trust and Landfill Communities Fund.

“Thank you to everyone who has supported Aspects over the last 12 months. Since we opened our doors in 2018 we’ve hosted an array of events, from remembrance functions, that have brought families, friends and comrades together, to corporate conferences, away days and gala dinners. This award is for our hardworking team who continually demonstrate their commitment to excellence through the service they deliver.”

Mark Ellis, Head of Visitor Experience