The council's cabinet has approved an investment of £500,000 a year for the next six years to support a major appeal to help make the landmark even more central to the collective memory of the nation.

Following an increase in visitors to the site each year, an appeal was launched by HRH The Duke of Cambridge in April 2009. Featuring greatly improved facilities, the goal is to make the National Memorial Arboretum a world class centre of Remembrance.

Staffordshire County Council's cabinet member for economic growth and enterprise Ben Adams said this was an investment in Staffordshire's national and international reputation.

"The National Memorial Arboretum is at the heart of our collective sense of identity. It is a symbol of Remembrance for the sacrifices that past and present generations make to protect our freedom and prosperity. We know this will continue to be a symbolic place to learn, remember and celebrate.

"It is now attracting 300,000 visitors a year – and will be pulling in visitors from across the world. We're proud that Staffordshire is a focus for the nation's pride."

Major General Patrick Cordingley, chair of the Appeal, said: "This generous support from Staffordshire County Council will give our plans to create a National Centre for Remembrance an enormous boost. It is fantastic news for the county, its residents and the country as a whole."

The National Memorial Arboretum is planning to develop:

• A Remembrance Learning Centre
• The Veterans Pavilion
• Heroes’ Square

More information
Tom Hobbins, Media Officer, Staffordshire County Council
T: 01785 276832 M: 07976 369109 E: tom.hobbins@staffordshire.gov.uk

Artist's drawing - Veterans Pavilion

Please click on the leaf to make a donation to the Appeal.